FitFlop makes shoes that look good and feel great, combining 11-years worth of biomechanics, comfort and fashion.FitFlop delivers the best in biomechanics in sandals, clogs, shoes, boots, sneakers and loafers. So people who wear FitFlops can feel the FitFlop effect any and every "wear". FitFlop believes that while it's great to look good, what make a really cool shoe is being comfortable. Life is short. Choose great shoes.