U.P. Town Center Stores Directory
Find your favorite store, shop, restaurant and dining experience in U.P. Town Center
U.P. Town Center abbreviated as UPTC is a shopping center in Quezon City, Metro Manila, Philippines, managed by the Ayala Malls group. It opened on September 30, 2013.
The U.P. Town Center is marketed as the "first and only university town center" in the Philippines primarily targeting students from universities and other educational institutions along Katipunan Avenue such as the University of the Philippines Diliman, Ateneo de Manila University, and Miriam College.
Initially, shortly after the first phase of the complex was opened, most of the tenants were restaurants and other dining outlets. In November 2013, there were 30 tenants with 28 of them being dining outlets and only two being retail stores. By this time Ayala Malls were reportedly prioritizing new restaurant and dining brands over popular fast-food chains and restaurants since many of these brands already have outlets along Katipunan Avenue.
Upon the completion of the second phase, numerous retail brands primarily selling fashion, sports, tech, and stationery goods or services targeting millennials opened stores at the U.P. Town Center.
U.P. Town Center also has a supermarket, named Merkado Supermarket. Merkado Supermarket is a 50-50 joint venture between Ayala and Puregold and the outlet in the shopping complex is the first outlet under the brand name.
Address: KATIPUNAN AVENUE, BRGY. UP CAMPUS, QUEZON CITY